Social Media Engagement

Hello Again!

Did you know only 51% of Chief Marketing Officers said that customer acquisition is ranked in their top three external marketing priorities?

We believe customer acquisition should be the number 1 priority.

This is why we work so hard to tailor financing packages to fit your needs. We want to smooth the sales process and help your business become more efficient and profitable. Through our strategic partnerships, we know that businesses can acheive this by leveraging social media, due to the average American spending up to 3+ hours a day on sites such as Facebook, Twitter and Instagram. By engaging with customers on social media platforms, you can apply your business’s unique selling points through appealing content so you can convert customers into dedicated followers. Below we have provided a list of how you can create a social media campaign that fits your business and its goals:

1) Map out where people are talking to you.

  • Create a list of social media outlets on which people are discussing your business/industry/brand. For example, Facebook, Twitter, Instagram, LinkedIn, etc. You can crowd source each of these sites  through their search options as an efficient alternative to focus groups and surveying.

2) Pick a goal. 

  • Social media campaigns need goals. Whether you want to create awareness, generate new leads or increase sales, your goals should be SMART.
  • A good way to make sure you are setting reasonable goals for your business is to make sure they are SMART (specific, measurable, achievable, relevant, time-bound).

3) Create a keyword list.

  • Research a list of words that customers use in association with your brand, industry and competitors. Track conversation and interactions to brand across the web.  Search engines factor social media mentions into their ranking algorithms, so using SM increases SEO.

4) Set-up Admin and Publishing Rights. 

  • Determine who has the ability to publish on your social properties. Perhaps select users can publish content, or all posts need to be reviewed prior to publishing. Either way, make sure to map out your administrator hierarchy and process beforehand.

5) Develop a crisis management plan.

  • Coordinating a plan of action beforehand to prepare for social media mishaps or negative feedback will help you stay in control and avoid any actions that will deteriorate the situation.

6) Feed the content BEAST.  

  • By generating a profile of worthwhile content, you will be more likely to retain new followers. Remember that in exchange for a social following you must offer value, oftentimes organizations are hesitant to share industry secrets, however it is becoming more and more important to be seen as a thought leader who offers interesting and shareable content.

7) Track your ROI. 

  • There is an increasing battle as to what is more important and potent in increasing ROI, content marketing which drives organic traffic or traditional advertising. Generally, content marketing, which encompasses non-blogging social media posts, article posting, blog posting, e-newsletters, case studies, white papers and webinars create warmer leads however some businesses are still relying on traditional advertising. According to a recent study, “51% of B2B marketers plan to increase spending in content marketing over the next 12 months,” which means content marketing is on the upward trend.

Here at Pinnacle Capital Partners, we believe that every business deserves to succeed, whether you’re starting your business or hoping to grow. We are here to help lead the way.